A Static Model- The Solar System Model of Internet Marketing
One way to look at your company's reach across the internet is the "Solar System Model". In this model, your website is the Sun at the center of the solar system and your social media, content, email marketing, and search placement are the planets surrounding it.
The Solar System Model is useful in the sense it grants an easy concept of what to put on the internet. However, it misses the dynamics of movement. You want to create a migration from where your potential customers are to where you want them to be: deeper channels of engagement via your website and email marketing. Hence, the AMC model.
Unlike the Solar System Model, the AMC model gives a clear map of movement from where your prospects are to where you want them to be.
A= Audience. Your prospects may gather to lesser or greater degrees on social media like LinkedIn, Twitter, and Facebook. They are also most likely looking for what your company offers on search engines. Go fishing where the fish are.
M= Magnet. The attractive force that draws the audience to deeper connection with your company is great content. This can be in the form of things like a blog, white papers, and informative videos on YouTube. What makes it magnetic is it being helpful information. This content should never be a "sell" but instead take a consumer advocate viewpoint and offer empowering information.
C= Conversion. The conversion happens when you entice your Audience to a deeper level of engagement. For example, a helpful "how to" pdf download can be the magnet that is cast into the audience of twitter via a tweet with a link to it. The conversion happens when you give it away in exchange for a subscription to your ongoing email newsletter. This way, from there on you can respectfully drip-market to the subscriber regularly.
The AMC system is just one model to encourage you to look at your internet marketing as a process rather than a thing. I feel it is a helpful one in the sense that it clarifies channels of movement to gently herd members of the internet closer to being prospective customers.
Pensarc is a one-stop internet integration business serving businesses in the Charleston, SC area.